If todays stalled sales were "evil", these guys are the "markets"!
I've touched on this subject before so I'll keep this post brief yet today I felt I should write about the effects of invisibility in a recession. Business owners cannot allow themselves to go invisible which means marketing must be maintained. Even downsized ad campaigns can keep you visible. Be creative, use target markets where you know your customers live and breath. Get in front of them anyway you can because the truth is they will forget about you and the folks who weather the storm with consistent smaller campaigns will be the new choice for your customers. Be honest with yourselves, this is not going away anytime soon, so don't wind up like this guy...
No comments:
Post a Comment