Don't Be Too Wordy...

"It slices, it dices, it makes Julienne fries..." may have not meant so much had we not seen that amazing product performing all of it's capabilities. Television does have it's benefits one of those being the drawing in of those of us that are more visual than others. If you have to see it to believe it yourself you may want to think about that before you layout your next PRINT ad campaign. Print is a dicey medium of thumb licking, page turning, woops there you go by without so much as a glance that your opportunity is finite, fleeting, and must be well thought out.


I thought of this as the phone was ringing off the hook this week, our web contacts hitting my inbox one after another, "what could be causing all this fuss," I wondered and thinking back to the last time we posted a new product line on DuvallDesign.Com, recalled the buzz that occured around a simple .pdf of products, pick and choose if you will, a simple solutions based option, ..."here it is choose one or many". To me, it seems, it has always been as simple as show someone a solution and they will own it. So looking now at the simple print ad we are running and considering it was designed around a collage of images at our bosses desk, those he thought best represented our companies broad reach of capabilities I see that what occured may have something valuable for all of us. In the past we had run ads that spoke a lot about who we are and what we do and they were beautiful ads, yet somehow this new ad seems to say more without one lione of text included within. Just a logo, web address, and phone number brushed over image after image of "here it is, come and get it." Sometimes, I know it to be true for myself, we can be just too wordy for our own good.