Here's something you may never have heard a consultant say before... "making money is easy." Considering so many new businesses fail within the first year, with great ideas and enthusiasm, then if making money is so easy what the hell happened? I'm going to tell you that it's not enough to have a great offering, nor is it enough to work night and day. Nope, I can attest from personal experience that it's not the easiest thing to do if all you're in it for is the money. Service with a smile is more than an old fashioned buzz phrase it is the competitive edge in the real world of success. And that's not all it takes either.
If you do have "all the right stuff" you will get paid along the way, yet with the US economy tanked and the Global markets opened up to us via the internet and our own brick and mortars, you had better have a little more to offer than a cultured look and a "quality" product if you want to stay in the game for good. You need a message that makes you preferred.
Now here's something you may have heard, "quality" just doesn't mean what it used to. Back in the day "quality" meant that you possibly couldn't afford it, quality was selective and elusive, yet obvious when you found it. But somewhere in the last thirty years "quality" came to mean, "we do as good as the other guys," and that good means just that. The standard or norm and no better. What happened?
So be careful when your ads cite quality as a reason to do business with you because it's old, it's tired, and it compares you to others who may not have an offering as good. To wrap this up here are three reasons you should list in any customer conversation:
(1) Our offering is unique because _____.
(2) Our clients refer us because _____.
(3) Or clients come back again because _____.
Filling in the blanks should be easy here, however if it is not, please contact me to discuss.
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